” The Marketing Secret Behind Kris Allen’s American Idol Win”

I watched American Idol last week, Adam and Kris were the finalist.  I can’t believe I watched it, this is the first season I’ve ever watched, but  once I got started I couldn’t stop - it just sucks you in like a good sales letter -they create that greasy slide and you want more and more and more?

As I watched the show I realized the secret to their success?

It’s actually a marketing principle Dan Kennedy teaches and you’re going to be amazed at how simple this one thing is… yet it’s made them millions of dollars! You’ll be able to use it right away and the results will be mind-blowing. It all starts with what Dan Kennedy calls the “Marketing Success Triangle”.

The FORMULA:

RIGHT Message

+RIGHT Markets (Targets)

+ RIGHT Media

=RIGHT RESULTS!

American Idol had an audience that saw themselves in the contest, they rooted for the guy most like them and wanted the underdog to win. There were almost 100 million votes cast ( whether the voting flap is true or not, it’s my opinion -Chris would still have the upper hand). The message was clear from the first tryout… “this could be you” – it’s the little guy trying to make it big and eventually when the voting begins –“you’re in control of the outcome” ( Right Message). The audience (Right Market) was familiar with the media used -Television/ Internet/ Texting (Right Media).

Why did Chris win?

Let’s take a quick look at the possible reason… Chris was like most of the audience and people like people who are most like them. Chris is the boy next door, -friends & family, apple pie, USA, Chevrolet ( maybe it’s Ford now). Even though it seemed Adam would win because of his amazing talent, Adam was more Hollywood, LA, California, not as common as Chris, not in line with the majority of the audience.

The simple lesson – Know your market first. Know the Demographic as well as the psychographics of the market. Find a market that is in line with what you’re selling. Give them what they want. Then use a media they’re familiar with and have access to.

By the way, Dan also reveals another secret in this month’s Newsletter (we’ll be reviewing the Newsletter at the meeting. Let me know if you find the secret before the June 9^th Chapter meeting , the first person who contacts me with the correct answer will receive a one (1) hour of Marketing Consultation with me  ($250 value).

Yours in profit,

Bill

Bill Sadick GKIC-CT Chapter Director

Fairfield/ New Haven County CT

PS. You can register now at www.GKICCT.com

PPS. Get Two FR’EE issues of the Newsletter along with $613.91 of Pure Money-Making Information by going to www.freegiftfrom.com/ctnobsadvisor

PPPS. Go to http://www.GKICCT.com/meeting to see pictures of last month?s meeting.